A fashion-fuelled afternoon tea that flipped the script on tradition.
Our collaboration with Hilton was all about flipping the traditional afternoon tea on its head. From my first conversation with their team, I got stuck into shaping an experience that felt elevated, unexpected and totally on-brand. We worked with their chefs to craft a custom menu, I brought in a local florist to build an epic dried floral installation and cast a killer lineup of models to walk the show. Every detail was considered, from the styling and music to the flow of the event, it felt effortless but impactful.
Forget cucumber sandwiches.
I teamed up with a PR agency to curate a guest list of stylists, editors, and creatives who really understood the vibe, people who could connect with both brands and help amplify the energy beyond the event. The show struck the perfect balance of polish and edge, and I captured it all in real time. Shot, edited, and posted the same day, because if it’s not online, did it even happen? The end result was a launch that felt fresh, full of personality, and kept the buzz going on social for weeks.
