Laidback luxe in the Hills.
The Laurel Canyon campaign was shot at a private residence, chosen to embody the effortless glamour and nostalgic cool of the collection. The location gave the shoot a dreamy, lived-in feel. The collection itself was styled to channel that iconic ‘70s rock-muse energy with a modern edge.
California mood, STORM attitude.
I was across the full shoot production, from casting, styling support, and content, model and photographic direction. We leaned into natural light, warm tones, and slow camera movement to create a campaign that felt cinematic and sun-soaked, but still distinctly STORM. Both stills and video were captured to showcase the ease and impact of the pieces, with content rolled out across digital platforms to bring a little California daydream to our audience.
