Siren Call.
To launch our Siren Call collection and announce our collaboration with Hilton, I led a full-scale campaign shoot at their Auckland location. From casting talent, booking a photographer and location blocking to direction, image selects and final video edits. every detail was curated to capture the collection’s moody elegance against the sleek waterfront backdrop. The rollout spanned stills, video, reels, and behind-the-scenes content, shared across both STORM and Hilton channels to maximise reach and impact.
As powerful as the ocean.
The challenges of shooting on a moody, rain-soaked day are undeniable but the results proved more than worth it. The stormy skies and slick cityscape set the perfect tone for a campaign that captured the essence of both brands: refined luxury and bold, effortless edge. The energy of the day played into STORM’s signature attitude, adding a sense of drama and authenticity. What could have been a setback became a defining feature, creating a visual story that’s as powerful as it is cool.
