From workspace to shoot space.
For The Pavilion collection, I transformed a co-working space into a chic, industrial-meets-minimalist shoot location, turning clean lines, concrete textures, and natural light into the perfect backdrop. Shot over a weekend, the space gave the collection room to breathe while elevating its refined simplicity and strong silhouettes.
Creative direction, end to end.
I handled everything from location scouting and styling support to directing the shoot and capturing behind-the-scenes content. With a stripped-back set and sharp styling, we focused on form, movement, and texture, letting the clothes do the talking. The result was a cohesive, elevated campaign that felt polished, directional, and distinctly STORM, showing how the right space can completely shift the story.
