Industrial edge meets elevated style.
The campaign for The Rogue was shot in a converted warehouse space, raw, textural, and the perfect backdrop for a collection built on contrast. The stripped-back setting let the pieces speak for themselves, the natural light and industrial bones gave every shot a moody, cinematic quality that matched the energy of the collection.
From concept to final cut.
I was across the full shoot process, from concepting and location scouting to casting, styling support, and creative direction on the day. Working with the model and photographer to direct shots that would tell a story. Every look was curated. We captured both stills and motion, editing the content to roll out across platforms with a campaign that felt bold, rebellious, and unmistakably STORM.
